GENERAL MATTERS

Overview

Protecting our members' privacy and security is a top priority. We have adopted the following policy to advise you of your choices regarding the use of your personal information online. This policy describes what types of information we gather about you, how we use it, under what circumstances we disclose it to third-parties, and your rights to update or correct it.

INFORMATION ABOUT YOU

Information Gathered From All Visitors

Aggregate Data:

We gather certain generic information with respect to customers' use of our web site, such as the number of unique visitors, the frequency with which they visit, and the areas on the web site that they favor. These statistics are very much like television ratings that tell the networks how many people tuned in to a program. We only use this type of data in aggregate - that is, we look at the data on a collective basis, in summary form, rather than on an individual basis. This data helps us determine the extent to which our customers use certain parts of our web site, which, in turn, enables us to make it as appealing as possible. We may also provide statistical "ratings" about how our customers collectively use our web site to advertisers, sponsors, and other companies with which we do business ("Business Partners"). We do this so they, too, can understand how often people use their areas of the site in order for them to provide you with the best possible experience. These statistical ratings do not contain any personally identifiable information about you or any of our users.

Cookies:

We use a technology nicknamed "cookies" on our web site. Cookies are pieces of information or data sent to your browser from a web server and stored on your computer's hard drive for record-keeping purposes. We use cookies to make your visit to our web site easier. For example, cookies allow us to recognize you when you re-enter our web site so that you will not have to sign-in each time you visit. Cookies also allow us to count the number of unique and return visitors who use our site.
Most browsers are initially set up to accept cookies. If you prefer, you can reset your browser to notify you when you've received a cookie or, alternatively, to refuse to accept cookies. It is important to note that you may not be able to use certain features on our web site if you choose not to accept cookies, such as the address book or reminders. In addition, you will not be able to participate in any of our sweepstakes, contests or drawings. Cookies can also enable us to track and target the interests of our users to enhance their experience on our site.

Third Party Advertiser Cookies:

We also use third-party advertising companies to serve our ads on the Internet. These third-party advertising companies employ cookie and Clear Gif technology (aka 1x1 Pixel.gifs, Web bugs) to measure and improve the effectiveness of ads for their clients. To do so, these companies may use anonymous information about your visits to our Web site and other Web sites. This information can include: date/time of banner ad shown, the banner ad that was shown, their cookie, the IP address. This information can also be used for online preference marketing purposes. Atomflash.com does not use or have access to this information.

If you want to prevent a third-party advertiser from setting and/or reading cookies on your computer, currently you may either visit each ad network's web site individually and opt out or visit the web site of the National Advertising Initiative ("NAI") to opt-out of all network advertising cookies. Click here for the NAI gateway opt-out site. This site will also allow you to review the third-party advertising companies' privacy policies.

IP Addresses:

We collect and analyze traffic on our web site by keeping track of the IP addresses of our visitors. An IP address is a unique number assigned to your computer when you are using your browser on the Internet. We log this information so that we can monitor things like the number of visitors visiting the web site; however, we do not link your IP address to any personally identifying information.

When You Send or Receive A Greeting:

If you use our web site to send an online greeting or any other content, we collect your email address and your recipient's email address. This information is necessary to send the card and provide confirmation that the greeting has been received. We may also use the sender's and recipient's email addresses in sending out communications from Atomflash.com. From time to time, we will use these email addresses to send newsletters to give updates on our website, promotions, announcements, new features, etc. (See Opt-Out/Changing Your Status, below).

Personalizing Your Experience on the Web Site:

We try to personalize your experience on our web sites by tracking greetings and other content you have sent and gifts you have purchased in order to shape our recommendations about the greetings, cards, gifts, and other goods and services that might be of interest to you. We also examine customer traffic patterns and web site usage to help us enhance the design and layout of the site and make it easier to navigate.

From time to time, we may send you surveys or solicit your feedback. We use surveys to gauge user interest in new products and premiums we may offer. We will ask for your feedback on greetings and other site features. We will use the information we gather to improve our sites and provide a more meaningful experience for our users. We may also use the information to alert you to offers and products in which you have expressed an interest.

Information Gathered From Members

Once you apply for membership on Atomflash.com, you will be required to provide us with certain personal information, including your name, email address, (this information is subject to change from time to time). There will also be opportunities for you to provide us with additional information regarding your preferences and interests. This interest information, however, is not required and is completely optional on your part.

Additional data may be collected from the members based upon certain services they elect to utilize on our web site. For example, we may track the categories of greetings you send in order to make appropriate recommendations for products or services available on our site or those of our Business Partners. The Atomflash address book allows members to store addresses of friends and family in order to make sending a greeting even easier. In addition, members may set Atomflash Reminders, which are e-mail alerts to track birthdays and anniversaries. By obtaining this information, we can provide our members with specific content and advertising in which they might be interested. None of this information is required to use our service or to become a member; however, the omission of certain types of data will limit the value of your subscription.

USES OF PERSONAL INFORMATION
If you have provided us your consent, we will use the information we have collected about you in five ways:
To send personalized, targeted information that we think our users will find relevant;
To include targeted advertising within such messages;
To send promotions and coupons based on the user's interests;
To contact the user for feedback and surveys; and
To send the user other information about Atomflash.com.
These communications may come via e-mail, postal mail, or telephone.

On-Site Advertising

Atomflash.com may also use information about you to target advertising while you are visiting our sites. For example, we may serve ads from toy companies to users searching the Birthday for Kids Greeting pages. We may also use geographic or other information we have collected from you to make sure that the ads you see are for goods and services that are actually of interest to you or are available in your area. We may use cookie files to assure that you will not be served the same ads repeatedly.

Order Fulfillment

From time to time, you may be given the opportunity to order products and services directly on the Atomflash.com sites, the Newsletters, or in other communications you may receive from Atomflash.com. These orders are typically fulfilled by our Business Partners directly. To process your order, Atomflash.com may provide these Partners with your name, street address, e-mail address, phone number, and credit card information. Atomflash.com will limit the types of information shared to the minimum necessary to efficiently process your order. However, in accepting these offers, you become a customer of the Business Partner and therefore subject to its privacy policy. Atomflash.com will alert users whenever a Business Partner will be fulfilling an order for products or services ordered on our site. We encourage you to review these companies' privacy policies and only do business with those who adhere to personal information practices with which you are comfortable.

Privacy of Greeting Card Information

We treat all of our greeting products as private correspondences between the sender and the recipient and will not disclose the contents of any greeting other than to the intended recipient, except under the specific situations outlined in Disclosure Exceptions, below.

This policy applies to all aspects of our greetings, including your personalized messages. Under normal circumstances, we will not monitor or edit the contents of the online greetings you send. On occasion, however, we may need to view your message in connection with the technical processing of your greeting or the maintenance of our network. Also, if you ask one of our customer service representatives to help you send a greeting or to verify that a greeting was sent, that representative will be able to access all information about the card, including the recipient's e-mail address and the message.

Disclosure Exceptions

Notwithstanding the above policies, we reserve the right to disclose your personal information to appropriate third-parties if we are required to do so by law or we believe that such action is necessary:
To comply with legal process such as a search warrant, subpoena or court order;
To protect the company's rights and property;
To investigate reports of users sending material using a false e-mail address or users sending harassing, threatening, or abusive messages;
To protect against misuse or unauthorized use of our web site and/or the Atomflash.com service; or
During emergencies, such as when we believe someone's physical safety is at risk.

YOUR CONTROL OVER YOUR PERSONAL INFORMATION

Opt-Out/Changing Your Status

At any time, you can change choices you have previously made as to the use of your personal information. Every communication Atomflash.com sends you will contain a clearly worded "Unsubscribe" link allowing you to withdraw your permission for future mailings. This system is automated and must be contacted from the email address you wish to have removed. Permission changes will be honored as soon as technically feasible, usually about 7-14 days after receipt. They will however not affect any information which you provided to us and which we previously shared with our Business Partners.

Editing Your Profile

If you are a registered member, you have the ability to review and correct your personally identifiable information at any time. Simply log into the "Member Services Page" area of the site and follow the links to "Update Profile."

OTHER MATTERS

Protection For Children - COPPA Compliance. We are committed to protecting the privacy and rights of children online. We believe that children should be able to use the Internet in a safe, productive, and efficient manner and should be afforded the highest protection available with respect to their personal information. To that end, we have made it our policy to not collect any individually identifiable information from users whom we know are under the age of 13.
The Children's Online Privacy Protection Act ("COPPA") imposes certain requirements upon web sites and online services that are directed toward children. To learn more about COPPA, visit the Federal Trade Commission COPPA Web Site.

Contests and Promotions

Occasionally, Atomflash.com may sponsor contests and/or promotions on our sites or in our email products. Participation in such contests is purely voluntary. In order to enter a contest or promotion, you may be asked to provide personally identifiable information. By entering, you agree to all of its terms and conditions, which will be clearly outlined in the rules. Where a contest or promotion is not sponsored by Atomflash.com, the identity of the sponsor will be clearly disclosed in the rules. Neither Atomflash.com nor its affiliates can be responsible for actions or policies of third-party contest sponsors. Users are encouraged to review the relevant privacy policy of the sponsor before entering.

Sale of Assets

In the event that Atomflash.com and/or its affiliates or subsidiaries are ever sold, acquired, merged, liquidated, reorganized, or otherwise transferred, we reserve the right to transfer our user databases together with any personally identifiable information contained therein, to a third-party acquiring Atomflash.com's assets. In the event we do so, we will place a prominent notice of the sale on the homepage of our site, with links to information as to how you can change your privacy preferences.

Data Security

When you place orders for purchased products or access your payment information, we use an advanced encryption technology known as Secure Socket Layer (SSL) to protect the storage and transfer of your data from unauthorized parties. While on a secure page, such as our registration form, a lock or key icon appears on the bottom of your web browser.
In addition to our online security efforts, we take steps to protect your personal data offline, as well. All of your information, not just the sensitive information mentioned above, is restricted in our offices. Employees are granted access on a need-to-know basis (for example, our billing clerk or a customer service representative). Furthermore, ALL employees are kept up-to-date on our security and privacy practices. Finally, the servers on which we store personally identifiable information are kept in a secure environment, behind a locked cage.

Atomflash.com's main servers are operated from a dedicated Internet hosting facility with state-of-the-art physical security features, including smoke detection and fire suppression systems, motion sensors, and 24x7 secured access, as well as video camera surveillance and security breach alarms. If you have any questions about the security at our website, you can send an email.

Changes to the Privacy Policy

Atomflash.com will occasionally update this Privacy Policy in response to changing business circumstances and legal developments. If there are material changes to this Policy or in how Atomflash.com uses your personally identifiable information, Atomflash.com will prominently post such changes prior to implementing the change. Atomflash.com encourages you to periodically review this Policy to be informed of how we are protecting your information.

USE COMMON SENSE IN ALL YOUR ONLINE ACTIVITIES

Even the best policy can't protect your online privacy and security in all circumstances. Unscrupulous advertisers, hackers, and scam artists are constantly searching the Internet looking for new targets. Your best protection is to understand the limits to privacy on the Internet and use common sense in all of your on-line activities.
Be aware that email is an inherently insecure form of communication. Remember that third parties are sometimes able to illegally intercept your unencrypted messages, including online greetings.
Beware of scams in which persons unknown to you request your screen name, password, or credit card information. Make sure you verify the identity of anyone asking for personal information.
Always monitor your children's on-line activities and educate them as to the rules for safe Internet use. For more information, visit the Internet Education Foundation's Online Safety Guide for Kids.

ATOMFLASH NEWSLETTERS AND PROMOTIONS

When you send one of our cards, the information you provide to us is used by Atomflash to send offers & promotions from us & our partners. This information resides with Atomflash.com and is not disclosed to any third party.

Atomflash.com provides free electronic greeting cards for our users. In return, you will give us the opportunity to send you promotions, announcements of new products and services from either Atomflash or its partners and sponsors.

All offers & promotions are sent directly by Atomflash.com, either for Atomflash.com itself or for its partners or sponsors. We only share information with our partners on aggregate demographic, geographic, preference, and other personally non identifiable information we have gathered about our users.

UNSUBSCRIBING TO OUR MAILING LIST

You have the option of unsubscribing from these offers. You may click here to unsubscribe or You can do so by visiting this link: http://www.atomflash.com/ecard_unsubscribe.asp

Follow the instructions on the unsubscribe page to unsubscribe your email address.

If you have any questions about the privacy policy, please feel free to contact us at Atomflash Feedback page.